Using a URL like this, /in/yourfullname, means you’ll likely see your name rank pretty high, too. As a major website, LinkedIn has a high Google PageRank. LinkedIn’s vanity URLs can help you do just that.
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For personal branding, attach everything on the web to your full name, and climb as high as you can in the search rankings. Next, customize your LinkedIn URL and share it everywhere. Identify your personal brand by using a photo to express an interest secondary to your résumé, but which points to your personal life or work ethic. Use the background space for content stream promotions, miniature portfolios, credibility-building, publications, photos of you influencing others, and more. 🔥🔥 As a valued reader, you can save $750 if you act now! Sale Ends Tuesday! CLICK HERE TO LEARN MORE Robert Rose puts content front and center in his background image, showcasing highlights from his content library. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California-from your friends at Social Media Examiner. However, you can use that space to do much more than show off your hometown.Īs a small business marketer, you can probably only pick one or two events to attend each year. Many LinkedIn members use stock photos, nature snapshots, or city skylines for the background image. The same could be said for your LinkedIn background photo (the photo that displays above your name and headline).
Think about blank billboards along the highway.
In addition, use your LinkedIn background to communicate more about who you are and what you do.
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For example, “trusted Mac expert” or “experienced admin assistant who never misses a deadline.” Headlines should call upon the words and phrases your friends and colleagues use to uniquely describe you. It’s the first description many people will see, so make it count! Make your headline count. Think of your headline as your brand’s tagline. By default, the headline is your current employment position however, you can customize it to demonstrate your expertise or vision for your role. Next, create a distinctive LinkedIn profile headline. If either width or height exceeds 20,000 pixels, your photo will not upload. Use a photo that’s friendly, professional, and approachable.Ĭhoose a square profile picture, recommended at 400 x 400 pixels, and stay under 10 MB in file size. Your picture is your virtual handshake, so pick a friendly profile picture that aligns with your role.
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To start, add a professional profile picture. The following tips will make a difference and help your LinkedIn profile pop: A complete profile shows you’re actively participating in the LinkedIn ecosystem.ĭid you know that you can make your profile seven times more likely to be found in searches by adding a profile photo? Or that you can make your profile twelve times more likely to be found by showing your two most recent employment positions? Your profile is the key component of your experience on LinkedIn. Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS #1: Optimize Your LinkedIn Profile
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Discover five free ways to build your personal brand on LinkedIn. In this article, you’ll discover five free ways to help you build a personal brand on LinkedIn. LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with. Wondering which LinkedIn features can help? Do you want to build your visibility on LinkedIn?
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